As a gym or fitness club operator, ensuring every square foot of your facility is being used effectively is crucial to maximising revenue. Underutilised space in your gym is more than just wasted space—it’s a missed opportunity to increase member engagement, enhance your competitive edge, and drive higher profits. So, how do you transform those underutilised areas into high-energy fitness environments that attract and retain members? Let’s dive into why this is important and explore practical solutions to make the most out of every inch of your facility.
Why Underutilised Space Is a Missed Opportunity
Unused space in your gym represents lost revenue. Whether it’s a dusty corner or underused equipment, these areas could be repurposed to offer new fitness experiences. In fact, a well-planned gym layout can boost member satisfaction, increase foot traffic, and even improve your gym’s overall profitability. According to a report from the Sports and Fitness Industry Association (SFIA), 82% of gym members are more likely to stay engaged if a facility offers diverse workout options. By rethinking how you use your gym’s space, you not only cater to evolving fitness trends but also create an environment that draws members in and keeps them engaged.
Aligning with Your Members’ Needs
The first step to effectively maximising space is understanding the specific needs of your members. Are they predominantly looking for strength training, group classes, or functional fitness options? Do they gravitate towards high-tech, digital fitness experiences, or are they more inclined to use traditional equipment?
Knowing the preferences of your demographic can guide your decisions when optimising space. For example, if your members are young professionals seeking quick, efficient workouts, adding high-intensity training (HIT) stations in underutilised areas can drive higher engagement. Similarly, if your gym attracts a broader range of members, introducing virtual coaching stations or digital solutions that cater to different fitness levels may be an effective approach. An IHRSA Consumer Report found that digital fitness options led to a 22% increase in member engagement, particularly among younger demographics.
Creating Engaging, Inclusive Environments
A key element of maximising space is making it accessible and engaging for all fitness levels. A gym that offers inclusive environments naturally increases the likelihood of repeat visits. By offering creative and technologically-driven fitness solutions, you can cater to a wider range of member needs, leading to higher satisfaction and broader engagement. In fact, clubs that prioritise inclusivity and creativity have a 20% higher member retention rate, according to IHRSA data.
Space-Saving, Inclusive Solutions That Don’t Add to Staffing Costs
One of the best ways to maximise space without inflating costs is to find solutions that require minimal staffing but provide broad appeal. Solutions like the BOX12 In-Club or BOX12 Pod are great examples of this. These fully-loaded, functional fitness setups offer inclusive ‘boxing for fitness’ solutions that require minimal staff involvement. Virtual coaching screens run throughout the day, providing members with guided workouts without the need for staff supervision.
A 2021 McKinsey report on gym trends highlights that 70% of gym-goers prefer facilities that offer digital coaching or virtual fitness options, especially when staffing is limited. By incorporating these flexible, space-saving solutions, you can offer more value to your members without increasing your operational costs.
Practical Tips for Maximising Space in Your Fitness Club
To truly unlock the potential of your gym’s space, thoughtful planning is essential. Here are some practical tips to get the most out of your available area:
Plan Your Layout Carefully
Take the time to map out how your members will move throughout your gym. Consider foot traffic flow, the proximity of different workout zones, and the placement of mirrors. A well-designed layout can create an inviting, efficient space that enhances the member experience.
Use Multi-Functional Equipment
Instead of filling your space with single-purpose machines, opt for multifunctional equipment. For example, a cable machine can be used for strength training, stretching, and rehabilitation exercises, while a rowing machine offers a full-body cardio workout.
Implement Club-in-Club Solutions
This approach allows you to add significant value to your membership offering with minimal effort. The BOX12 In-Club solution is an excellent example of this. It enables clubs to create a boutique gym experience within their facility. With a simple switch to activate virtual coaching screens, members can participate in a rolling 36-minute circuit without reliance on staff, fitting seamlessly into the size of a squash court (approximately 600 sq ft).
“We implemented the BOX12 In-Club solution to reinvigorate an underutilised area in our facility. It has provided us with a unique ‘boxing for fitness’ offering that allows Waterside to really stand out from the crowd. Our members love the experience and are non-stop raving about it. Plus, we are seeing high uptake across a broad spectrum of members.”
Jamie Lyne, Managing Director at Waterside Leisure Club
Utilise the BOX12 Pod
The BOX12 Pod is an innovative, freestanding, space-saving solution for functional fitness and boxing. With an optional touchscreen to guide members through pre-set programs, it’s perfect for those who prefer solo or small group training but still want structure. This allows you to offer diverse training modalities without sacrificing valuable floor space.
Final Thoughts: Maximise Space, Maximise ROI
Maximising underutilised space in your fitness club is about more than just aesthetics; it’s about unlocking revenue potential and improving member engagement. By understanding your members’ needs, aligning solutions with their preferences, and carefully planning your layout, you can create a dynamic, high-energy environment that keeps members coming back.
Remember, every square foot should be working for you. Whether it’s implementing space-saving equipment, introducing new fitness modalities, or creating flexible workout areas, optimising your gym’s space is an investment in your club’s future success.
To find out more about how BOX12 can enhance your competitive edge, increase member engagement, and ultimately, help you make the most of your gym’s space, book a chat with our sales team here.