BOX12 Club-in-Club Installation at Oak Park Active Living Centre, Walsall

The Oak Park Active Living Centre in Walsall has taken a significant step forward in its fitness offerings with the introduction of the BOX12 Club-in-Club installation. This project, delivered by Alliance Leisure, has transformed underutilised office space into a vibrant, high-tech fitness studio, enhancing the centre's appeal and providing a fresh, engaging fitness option for the local community.


Oak Park Active Living Centre is a key fitness and wellness hub in Walsall, dedicated to promoting health and well-being among its members. The centre caters to a diverse range of fitness enthusiasts, offering a wide array of activities and classes designed to meet various fitness levels and interests.

BOX12’s Club-in-Club is a turnkey providing any operator with a full boxing and functional fitness offering that requires no specialist instructor. The 12-round, jump-in rolling circuit-based workout is powered by virtual coaching screens, ensuring best-in-class programming every time. It harnesses proprietary technology for a 24/7 offerings with no downtime, no fixed schedules and minimal staff involvement.

We were looking to create something special, something unique in the community that would inspire people to get active and stay active. Alliance Leisure has an excellent reputation and track record for developing engaging place-based activity spaces so employing their expertise was a no-brainer. We fell in love with the energy, fun and uniqueness of the [BOX12] experience and were convinced it would ignite a spark in the community and people would want to get involved. We were also encouraged by the fact that the two BOX12 founders are also co-owners of the established Hatton Boxing brand.

Stuart Webb

Group Manager


The BOX12 installation at Oak Park Active Living Centre has repurposed underutilised office space, transforming it into a cutting-edge fitness studio. This new high-tech area offers members a dynamic and engaging workout experience, significantly enhancing the centre’s fitness offerings.

Boxing for fitness is a skill-based workout style proven to improve enjoyment and keep members engaged, making a workout a hobby, not a chore. With no fixed class routines, no hanging around for instructors, and no rigid timetable to keep, BOX12 is available 24/7 and offers members new rounds that start every 3 minutes.

"In terms of the sensory experience we kept within the traditional BOX12 design framework, creating a stripped back industrial feel enhanced by strategically positioned lighting, wraparound graphics and high-quality equipment. When people step into the studio, they immediately feel they have arrived in a unique space, leaving any stresses and strains of everyday life at the door and enabling total focus on their workout. BOX12 is fresh and delivers a unique experience for people living in and around Walsall. Whilst it is hoped the existing leisure centre users will embrace the new offer, we also expect BOX12 to attract a new audience, extending the centre's positive influence on the local community."

Kenny Wattam

UK Sales & Marketing Director


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