5 Effective Christmas Gym Promotion Ideas to Drive Visits in December
December can be a tricky month for gyms and fitness clubs, as members often have busy schedules and festive season commitments. So how do you continue to attract new members and keep your current ones engaged? We’ve pulled together five effective Christmas gym promotion ideas to help you keep your facility buzzing throughout the festive […]
How to Design a Gym Floor Plan: Essential Tips for Fitness Operators
Designing the perfect gym floor plan is about more than just placing equipment—it’s about creating an inviting, functional space that flows naturally and encourages members to make the most of their workouts. Thoughtful floor planning can enhance the member experience, improve safety, and help set your gym apart from the competition. This guide covers everything […]
Technology vs. In-Real-Life (IRL) Experiences in Fitness – Can We Have Both?
By Dickie Hewitt It has become a common theme echoed across various social networks, as well as forming the basis of several key discussions at fitness industry events, get-togethers, and everyday calls and conversations. Technology-based or online offerings vs. live, in-person experience. On one side are those championing digitisation, shouting from the rooftops of the […]
A Guide to Gym Membership Pricing: How to Boost Revenue with Premium Gym Membership Add-Ons
Setting the right fitness club pricing strategy is crucial for success. With the right approach, you can strike a balance between offering accessible pricing and introducing more premium membership options that enhance your members’ experience and boost your bottom line. In this guide, we’ll explore how gym membership pricing can be optimised to drive both […]
BOX12’s Digitally-Led ‘Boxing for Fitness’ solution VS Traditional Boxing Class Formats
Boxing has long been a staple in the fitness world, renowned for its ability to deliver a highly-effective workout that combines cardiovascular endurance, strength training, and coordination. However, as popular as boxing is, traditional classes often present challenges. Classes tend to have a high barrier to entry. They often rely on charismatic instructors to keep […]
Elevating the Gym Member Experience: Smart Strategies for Operators with Limited Staff
The fitness industry faces a turnover rate of 30% to 50% annually for fitness staff, which is notably higher than the national average across all sectors, estimated at about 22% (Future of Fitness). This high turnover can disrupt the continuity and quality of service, which is crucial for member retention. On top of this, the […]
Maximising Underutilised Space in Your Fitness Club: Unlock Revenue and Boost Engagement
As a gym or fitness club operator, ensuring every square foot of your facility is being used effectively is crucial to maximising revenue. Underutilised space in your gym is more than just wasted space—it’s a missed opportunity to increase member engagement, enhance your competitive edge, and drive higher profits. So, how do you transform those […]