This month’s content pack focuses on summer momentum. June is a natural time to lean into holiday motivation, mental wellbeing, and the craft of boxing as a fitness tool. The four posts and email templates below are designed to keep BOX12 visible to your members and prospects throughout the month, while introducing the kind of variety that keeps your social feed and member communications feeling fresh.
Posting schedule:
The four posts are designed to be used in order, one per week throughout June, but facilities are free to use this content as they wish to fit their own social schedules.
Adaptability:
- Gyms can add their own logo or branding to visuals
- CTAs can be adapted to your gym-specific booking system or front-of-house wording if needed
- Posts allow for gym-specific additions (location tags, opening hours, etc.)
Assets:
Download a selection of images and graphics to support these posts, or create your own.
Email Templates:
Download the email templates here.
POST 1: SEASONAL MOMENT – “Holiday Confidence”
Week 1
Caption:
Holiday booked? Make BOX12 part of your countdown.
Whether you’re heading to the Med, the Maldives, or somewhere a bit closer to home, summer holidays have a way of focusing the mind on fitness.
The good news: you don’t need to live in the gym for the next eight weeks. Three BOX12 sessions a week, 36 minutes a session, and you’ll walk on to that beach feeling stronger, leaner, and more confident.
Boxing-inspired training. Total body workout. Real results in real time.
Give yourself a head start. Hit BOX12.
Suggested hashtags:
BOX12 #SummerReady #HolidayConfidence #BoxingFitness #BeachReady #FitnessMotivation #FitForSummer #BoxingWorkout
POST 2: BENEFIT SPOTLIGHT – “Stress Relief”
Week 2
Caption:
Bad day? Hit BOX12!
There’s something about putting gloves on and throwing a clean punch that the office can’t give you. The deadlines, the inbox, the group chat. All of it, gone for 36 minutes.
BOX12 isn’t just a workout. It’s a release.
Every round you complete burns off a bit of the day. Every combo on the screen is a few seconds you weren’t worrying about anything else. By the time the clock hits zero, the weight you walked in with is lighter.
Your gym membership comes with a mental health tool. Use it.
Get to BOX12 and get started.
Suggested hashtags:
BOX12 #StressRelief #MentalFitness #BoxingForTheMind #HealthyMind #BoxingWorkout #MentalHealthMatters #FitnessAndMentalHealth
POST 3: MEMBER EXPERIENCE / SOCIAL PROOF – “I can’t punch”
Week 3
Caption:
“I can’t punch.”
That’s what most people say before their first BOX12 session.
By round three, the screen is calling out hooks and uppercuts and you’re throwing them. By round eight, your form starts to click. By round twelve, you’re sweating, smiling, and already wondering when you can come back.
You don’t need to be a boxer. You don’t need to be fit. You don’t need to know what you’re doing.
Just turn up. The screen takes care of the rest.
This is BOX12. And once you’ve tried it, you’ll get it.
Suggested hashtags:
BOX12 #FitnessJourney #RealResults #BoxingForBeginners #FitnessForAll #YouCanDoIt #FirstSession #GymCommunity
POST 4: BOXING CULTURE / SKILL SPOTLIGHT – “The Jab”
Week 4
Caption:
Master the jab and you’ve got the foundation of every BOX12 session.
It’s the most underrated punch in boxing. Quick. Sharp. The setup for everything that follows.
In BOX12, the jab is in every workout. Every time you throw it, you’re building speed, accuracy, and coordination. These are the same fundamentals boxers train for years to perfect, now part of your gym routine.
The screen breaks it down for you. Stance, rotation, return. Frame after frame, every round.
Boxing-inspired fitness rewards good technique. Throw a sharper jab and you’ll feel a sharper workout.
Sharpen your jab. Hit BOX12.
Suggested hashtags:
BOX12 #BoxingTechnique #TheJab #BoxingForFitness #SkillBasedFitness #BoxingFundamentals #SmartTraining #BoxingCulture