BOX12 Club-in-Club Installation at Shrewsbury Sports Village

Shrewsbury Sports Village, operated by Shropshire Community Leisure Trust in partnership with Serco Leisure, has introduced BOX12 Club-in-Club installation to their facility. This new addition revitalises a former workout studio that was underutilised, providing a fresh and engaging fitness option for the local community.


Shrewsbury Sports Village is a premier fitness and leisure centre catering to a diverse range of sports enthusiasts. Managed by Shropshire Community Leisure Trust in partnership with Serco Leisure, the centre is dedicated to promoting health and wellness in the community. Serco Leisure is one of the UK’s leading national operators of leisure centres, destination venues, and elite sporting facilities.

BOX12’s Club-in-Club is a turnkey providing any operator with a full boxing and functional fitness offering that requires no specialist instructor. The 12-round, jump-in rolling circuit-based workout is powered by virtual coaching screens, ensuring best-in-class programming every time. It harnesses proprietary technology for a 24/7 offerings with no downtime, no fixed schedules and minimal staff involvement.

"BOX12 provides a full, high-intensity workout, using the concept of boxing rounds to keep exercisers engaged and motivated. But this isn’t a boxing-only workout, as each alternative round of the circuit incorporates functional exercises like Jumping Jacks and Mountain Climbers. At other centres with a BOX12 set up, centres are seeing high take up among all genders – this is definitely not a men-only fitness space."

Louise Crossland

National Health & Fitness Manager


The installation at Shrewsbury Sports Village repurposed an under-utilised former workout studio, bringing a high-tech, on-trend fitness area to the facility. This installation offers members a dynamic and engaging workout option that revitalises the space.

Boxing for fitness is a skill-based workout style proven to improve enjoyment and keep members engaged, making a workout a hobby, not a chore. With no fixed class routines, no hanging around for instructors, and no rigid timetable to keep, BOX12 is available 24/7 and offers members new rounds that start every 3 minutes.

The integration with MyZone™ wearable technology allows members to track real-time, individualised data during their workouts, enhancing engagement and motivation.

"We know the challenges that many operators face in optimising the potential of underutilised studio spaces, ensuring a high-quality consistency in the delivery of their programming, and the ability to access the best instructors – something that can often be influenced negatively by factors such as cost and availability. This is exactly why we created BOX12, creating an environment where our solution can be adopted in a hybrid model that draws upon the ability to offer both a technology-led rolling circuit (allowing a new member to start their workout every three minutes throughout the day by following the on-screen guidance), as well as set classes that can be facilitated by an Instructor to retain that highly-motivational group-ex feel."

Jamie Cartwright



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