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Burnley Leisure Centre: Boosting Inclusivity and Membership Growth with BOX12

Read the full success story to learn why Burnley Leisure partnered with BOX12 to expand its accessible fitness options, launch an award-winning menopause programme, and boost member acquisition in the face of new local competition.

Burnley-Leisure

Key Highlights:

  • Expanded accessible fitness options for all ages and abilities
  • Launched an award-winning menopause programme, driven by BOX12
  • Enhanced community engagement, increasing membership despite new competition

 

About Burnley Leisure Centre

Since 2014, Burnley Leisure Centre has served as a vital community hub, delivering diverse fitness, lifestyle, and cultural programs to Burnley residents. Dedicated to making fitness accessible for all, the Centre continues to innovate for its members’ health and wellbeing.

“The digital coaching screens are fantastic because it means our members are expertly guided through their workout. The quality of coaching is second-to-none, and the feedback we get is that the workouts are challenging but really fun.”

Sarah Drinkwater

Fitness Manager

Burnley-Leisure

Unlocking the Power of Boxing with BOX12

When demand for boxing surged, Burnley Leisure Centre found the perfect solution with BOX12. The BOX12 POD offered Sarah Drinkwater, the Centre’s Fitness Manager, a flexible, accessible boxing experience that members could enjoy independently.

BOX12 is also a central part of Burnley Leisure’s award-winning menopause programme, empowering women with fitness benefits that address physical, mental, and emotional wellness. The programme has achieved strong uptake, with members even recommending it to friends.

“When choosing a supplier, it's not just about the products they offer, it’s also about the aftercare service that’s provided. With BOX12, if I have an issue it's just sorted ASAP. BOX12 really is the full package.”

Sarah Drinkwater

Fitness Manager

Burnley-Leisure

A Trusted Partner

After installation, the final thing that set BOX12 apart was the aftercare service that was provided. Historically, Sarah found that suppliers have been difficult to get hold of post-sale. With BOX12, however, she found that minor issues were resolved quickly by a friendly team that really cared. Not only that, the ongoing training and support she gets from the team is excellent and provides real peace of mind.

 

Looking Ahead

With the first BOX12 POD in high demand, Burnley Leisure is now exploring additional PODs and considering a full BOX12 In-Club studio to continue meeting their member demand.

Discover the BOX12 solution that's right for your business

Get in touch today to discuss how BOX12 can improve your fitness facility.