BOX12 has seen exponential growth in 2022 and as a result has expanded the team, adding four new aspirational and inspiring talents in preparation for 2023.
The team has welcomed a new investor and chair Alister Rollins, with extensive experience as a Founder, Director and Business Owner, and is best known for founding Move, which was recognised as one of the Times Tech Fast Track 100 companies in 2018.
Alister says “I am excited to be joining Jamie and Jon on their mission to modernise the club experience. The growth to date has been fantastic and it’s set to continue as we become a key partner to operators, who wish to meet the consumer demand for increased personalisation and convenience.”
The team have appointed Neil Currie who will take up the role of Financial Director. Neil brings a wealth of knowledge and experience, accomplished in working with both Group Boards and local management to develop business, financial and growth strategies.
Neil says “I will bring an experienced eye to business revenues and costs to ensure the profitability and cash flow of the company is maintained and built upon. Having spent the majority of my working life in traditional manufacturing, the idea of joining a completely new industry is an interesting and challenging opportunity”.
Following the global interest of BOX12’s brand, which has now seen secured presence in the EMEA region. Marcus Pestell, Director of Alkaline Wellness Solutions Ltd, has been appointed to aid the next stage of expansion. Alkaline Wellness Solutions Ltd has extensive experience working with global accounts and a vast distributor network.
Marcus will be responsible for growing key accounts and distributors across EMEA. With over 25 plus years in the fitness industry having held roles in various guises from operations, startup businesses and advisory roles.
With the attendance at tradeshows and events back into full swing, Amy Ritson has started in the role of Marketing & Events. Amy has always had a passion for fitness and has worked for some of the UKs best known health club brands as well as being the founder of SO51Fitness.
Amy says “I joined BOX12 because I believe in the concept and the product. Having been an operator myself, I can recognise how BOX12 can completely transform the fitness offering. I want to help showcase the product to its full potential at events but also shine a light on our customers to showcase how it’s being used in different settings all around the world.
BOX12 provides an amazing platform to create a real community by engaging members with an all inclusive workout”.
Jamie Cartwright says “To have the right people in the right roles is fundamental for our vision for 2023 and beyond. We are looking forward to working closely with all our new and existing customers across the globe and taking BOX12 to the next level”.