BOX12 opens at Serco Leisure


Shrewsbury Sports Village, which is operated by Shropshire Community Leisure Trust in partnership with Serco Leisure, has launched the  BOX12 In Club solution, utilising a former workout studio to bring something fresh to fitness fans.

Louise Crossland, National Health & Fitness Manager for Serco Leisure said: “BOX12 provides a full, high-intensity workout, using the concept of boxing rounds to keep exercisers engaged and motivated. But this isn’t a boxing-only workout, as each alternative round of the circuit incorporates functional exercises like Jumping Jacks and Mountain Climbers. At other centres with a BOX12 set up, centres are seeing high take up among all genders – this is definitely not a men-only fitness space.”

Jamie Cartwright and Jon Eade, Co-founders of BOX12 added: “It’s been an absolute pleasure working with Louise and the team at Shrewsbury Sports Village to deliver their brand new BOX12 in-club solution.”

“We know the challenges that many operators face in optimising the potential of under utilised studio spaces, ensuring a high-quality consistency in the delivery of their programming, and the ability to access the best instructors – something that can often be influenced negatively by factors such as cost and availability”.

Read the full article via Shropshire Live.