BOX12 opens at Serco Leisure

SERCO and BOX12

Shrewsbury Sports Village, which is operated by Shropshire Community Leisure Trust in partnership with Serco Leisure, has launched the  BOX12 In Club solution, utilising a former workout studio to bring something fresh to fitness fans.

Louise Crossland, National Health & Fitness Manager for Serco Leisure said: “BOX12 provides a full, high-intensity workout, using the concept of boxing rounds to keep exercisers engaged and motivated. But this isn’t a boxing-only workout, as each alternative round of the circuit incorporates functional exercises like Jumping Jacks and Mountain Climbers. At other centres with a BOX12 set up, centres are seeing high take up among all genders – this is definitely not a men-only fitness space.”

Jamie Cartwright and Jon Eade, Co-founders of BOX12 added: “It’s been an absolute pleasure working with Louise and the team at Shrewsbury Sports Village to deliver their brand new BOX12 in-club solution.”

“We know the challenges that many operators face in optimising the potential of under utilised studio spaces, ensuring a high-quality consistency in the delivery of their programming, and the ability to access the best instructors – something that can often be influenced negatively by factors such as cost and availability”.

Read the full article via Shropshire Live.