Blog Banners

BOX12’s founders, Jon Eade and Jamie Cartwright have been to India this month for the launch of the first BOX12 site in the country! They also joined the Integrated Lifestyle Transformation Summit hosted by Wellness Point, in association with Elevate. 

Opening the first BOX12 site in India

Firstly, Wellnesspoint, in partnership with Prestige Constructions has recently pioneered a revolutionary approach to corporate wellness with the introduction of globally renowned fitness brands from the UK. F1TCO and BOX12! Both brands are set to transform the wellness landscape at Prestige Tech Parks.

This is a huge milestone for BOX12 and a fantastic achievement in introducing the brand and equipment to the Indian market. Not only that, to be part of such an important health and wellbeing project is something the team is very honoured and privileged to be part of.

The Integrated Lifestyle Transformation Summit:

Joined by founders of other organisations including Speedflex, F1TCO,, Elevate and MYG – this event has been the highlight of the season. The Summit is designed to introduce leading fitness brands to India.

The Summit was one of a kind, where members of the group travelled the length of the country covering three mega cities Bangalore, Mumbai and New Delhi. They had meetings with potential long-term strategic partners like the Prestige Group Bangalore, which hosted a private dinner at Conrad Bangalore one of the hotels owned by the group. This was followed by a meeting and MOU signing at their head office at the Falcon Towers in Bangalore.

Furthermore, the group also visited The World Trade Centre in Bangalore managed by the Brigade Group and met the Joint MD of Brigade group Nirupa Shankar, who was very excited for plausible joint opportunities.

Samir Kapoor, a well-known friend of BOX12 and founder of F1TCO, led panel discussions with guests. Talking about employee wellbeing, practical strategies to stay fit and be happier, and how to feel empowered! Other topics at the summit included upcoming fitness trends approaching in 2030, urban developments, and hosting enriching workshops.

Lastly, attendees of this event have left feeling empowered, getting to know brands and founders on a one-to-one level and understanding their journeys to success.

The positive impact of the trip:

Jon Eade states: “It’s been such a memorable trip for us, India was beautiful and we were welcomed with such grace and hospitality, we look forward to returning in the future. A big thank you to everyone who looked after us.” 

Jamie Cartwright states: “Visiting India has always been something I’ve wanted to do, the experience has been incredible and it was wonderful to meet up with good friends and experience first-hand the wonderful culture and food of India. We thank you for giving us such a warm welcome!”

Samir Kapoor states: “From the day I saw BOX12, it was like love at first sight. I knew it was a game changer and I am so happy that Jamie and Jon have entrusted me with the brand for India and travelled all the way to India for this Launch.”