BOX12 continues its global expansion plans – Next is India!
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BOX12 LTD UK’s leading Boxing for Fitness product supplier, is excited to announce its entry in India via a joint venture with Fitness Entrepreneur Samir Kapoor. With the first partnership with India’s premier Leisure and Sports Club management company – ILESEUM CLUBS.
This partnership sees BOX12 commencing its India expansion and tapping into the growing sports and fitness market in India. BOX12 LTD will commence the roll out of its In-Club Solutions across selected ILESEUM CLUBS. The team believes that it will revolutionise the member experience with its technology based In-Club fitness solutions.
BOX12 is a sub brand of the world leading boxing for fitness brand, Hatton Boxing, its delivery of world class programming, not dependent on staff, and low investment and high return model will be a game changer in the Indian market.
ILESEUM Partner and Founder Pavit Singh explained “At ILESEUM CLUBS we strive to instill a culture of sport and fitness into the everyday lives of people. Creating third places outside of work and home for physical, mental and social balance of the lives of our members.”
Coinciding with the announcement of this partnership and the entrance to the Indian market, is the release of BOX12 POD’s in the Indian market.
“I am incredibly excited by the progress our team is making.” said CEO and Founder Jamie Cartwright. “The adoption of the BOX12 platform by one of the emerging powerhouses of Fitness and Sports Clubs in India continues to validate the value of our format to fitness organisations and the transformative opportunity that Fit-tech provides to these businesses.”
“The last 24 months have seen a sea of change in the fitness Industry where operators have had to adapt to the new normal”. said Samir Kapoor “Having run 40 Clubs across three continents I have seen how important innovation is for operators to have an edge, the day I saw this concept in the UK I had predicted that this would be the next big thing in fitness, and I am so glad that I am a part of this journey with Jamie and Jon”
BOX12 India also inked an agreement with Fitness Entrepreneur Deepti Akki for Chennai and Hyderabad where they plan to open 20 Sites in the next 24 Months. The first site goes live at Chenna in early January.