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Combining Tech-Driven Convenience with Premium Fitness: The Office Gym Club’s Recipe for Growth

Read the full success story to learn how The Office Gym Club transformed the member experience, increased referral revenue, and positioned the gym as a leader in accessible and premium fitness.

Key Highlights

Membership Growth: BOX12 has sparked an increase in member referrals, with many new sign-ups driven by members sharing their positive experiences with the solution.
Increased Revenue: The premium experience offered by BOX12 enabled the gym to raise membership prices, resulting in higher revenue and profitability.
PT Quality Coaching Without The Cost: BOX12 provides a cost-effective alternative to hiring personal trainers and small group instructors, by delivering world-class programming and guided digital coaching at a lower operational cost.
Flexibility: The on-demand nature of BOX12 suits The Office Gym Club’s member schedules, especially those in hospitality, ensuring they can work out when it fits their routine.

About The Office Gym Club

Founded in 2017, The Office Gym Club sets a new standard for fitness excellence in North Cornwall. Situated in the scenic Seven Bays area, just a few miles from Padstow and a popular holiday destination, the gym offers a premium fitness experience for both the local community and holidaymakers.

“Our hospitality workers, who often have unpredictable hours, have really benefited from the POD’s flexibility,” Robert explains. “They can finish a late shift and still fit in a top-tier workout, no matter what time it is. This kind of accessibility is crucial for keeping our members engaged and active.”

Robert Day

A LEVER FOR MEMBERSHIP GROWTH

The Office Gym Club operates in a vibrant but sparsely populated holiday destination, facing unique challenges in catering to its diverse membership base. With many hospitality workers requiring flexible workout options due to irregular schedules and an influx of holidaymakers—ranging from children to seasoned athletes—during peak seasons, the gym needed a fitness solution that offered exceptional value while appealing to a wide audience.

Owner Robert Day sought to provide high-quality, accessible workouts that met the needs of all members, regardless of their experience or availability. Recognising the importance of innovation, he aimed to future-proof the club by leveraging technology to enhance the member experience. In a challenging economic climate, Robert also needed a solution that could justify membership price increases by delivering a truly exceptional and premium fitness offering.

“I promote the BOX12 POD to my members as ‘on-demand personal training’ due to the exceptional quality of the programming and coaching. As an independent gym with ever increasing operational costs, BOX12 delivers immense value.”

Robert Day

The results?

Increased member engagement, a stronger reputation for innovation, and a thriving community of members who feel empowered and supported in their fitness journeys.

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