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Oak Park Active Living Centre – Elevating Member Experience and Driving Revenue Growth with BOX12

Read the full success story to learn why Oak Park Active Living Centre partnered with BOX12 to drive its premium membership strategy and engage a broader range of members.

Alliance-Leisure-Square

Key Highlights:

  • Achieved a 26% increase in premium membership revenue in the first 8 months.
  • Increased member satisfaction and engagement, with an increase in premium membership upgrades.
  • Engaged a broader range of members due to the accessibility of the workouts.
  • Delivered high ROI with minimal operational impact

 

About Oak Park Active Living Centre

Oak Park Active Living Centre, located in Walsall, UK, is a mid-market leisure facility dedicated to promoting health and wellbeing in the local community. It serves a diverse range of members, including families, seniors, and fitness enthusiasts of all levels, and continually strives to create an inclusive space for everyone to enjoy.

 

Driving Revenue Growth

Oak Park needed an innovative approach to attract new members and support premium membership growth, all while keeping operational costs low. The centre sought a unique fitness solution that could transform unused office space into a high-energy, high-demand zone, engaging area for members of all ages and fitness levels.

After considering various options, Oak Park chose the BOX12 In-Club Studio. Initially, there were concerns about it being too focused on boxing, but a visit to another site quickly dispelled those doubts. The combination of functional training and boxing, powered by automated digital screens, allowed for consistent, engaging workouts without the need for additional staffing.

“BOX12 helped us upsell our members from ‘gym and swim’ to premium memberships. The tech made it more enticing, and the results speak for themselves.”

Stuart Webb

Group General Manager

Alliance-Leisure-Square

A Trusted Partner

Oak Park was also impressed with the customer support provided by BOX12, from installation through to ongoing aftercare. The instructor training as part of the setup was thorough, ensuring the team was confident in maximising BOX12’s potential.

“The technology just works—it’s seamless and gives us complete peace of mind. It’s been one of the best investments we’ve made.”

Stuart Webb

Group General Manager

Alliance-Leisure-Square

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