About us
OUR Mission
We are on a mission to help people of all ages and abilities find joy in movement and achieve physical, mental, and emotional wellbeing.
OUR HOW
By combining science, technology, and boxing, BOX12 delivers a world-class workout experience that transforms fitness from a chore into a fun, engaging hobby.
Meet Jamie and Jon - our founders
Founded in 2019, BOX12 was born from a shared vision between two fitness industry veterans, Jamie Cartwright and Jon Eade. Before BOX12, Jamie launched a multi-site, ladies-only circuit gym chain, while Jon built a boxing for fitness training academy in collaboration with four-time world champion Ricky “The Hitman” Hatton.
This combination of hands-on fitness experience and expertise in boxing led them to create BOX12 – a scalable solution designed to help operators engage more consumers by removing the common challenges.
Today, BOX12 is proud to be in over 75 locations across multiple countries, delivering ‘main event’ energy to gyms and fitness clubs globally.
SOLVING THE BIGGEST CHALLENGES
technology powered ‘ALWAYS ON’ solutions
On-demand and fully automated with digital coaching screens using proprietary technology, no staff required. It will never call in sick or go on annual leave.
WORLD-CLASS BOXING FOR FITNESS PROGRAMMING
BOX12 delivers meticulously designed, skill-based workouts that transform fitness from a chore into a rewarding hobby.
OPTIMISE UNDERUTILISED SPACE
A range of sleek and stylish solution that unlock the potential of your underutilised space, delivering main event energy every time.
INCREASE RETENTION, REVENUE, & REFERRALS
Proven to increase member retention by 4.5 months on average, increase revenue, and encourage referrals.
Holistic wellness benefits for your members
BOX12 delivers the transformative benefits of boxing without the hurt. Including increased strength, fitness, confidence, self-esteem & empowerment.
BOX12 Solutions
THE IN-CLUB STUDIO
A truly immersive workout experience for your members
Our In-Club Studio solution offers on-demand rolling individual circuits and group workouts without the need for instructors or fixed class schedules.
Powered by our robust technology, our ‘always on’ solution delivers a best-in-class workout experience 24/7. No timetables, no instructors, no hassle.
The Pod
SMALL, MIGHTY, AND INCLUSIVE
Our BOX12 Pod is a flexible and space efficient tech-led boxing and functional fitness POD. With its digital touchscreen, members of all fitness levels can follow pre-set programs, guiding them through structured, effective workouts without the need for trainer supervision. The BOX12 Pod adds versatility to your gym’s offerings, and its small footprint ensures it takes up minimal floor space.
