Holistic Wellness: Why Fitness Clubs Need to Look Beyond Just Fitness
In today’s fast-paced world, members want more from their fitness experience than just a workout. They crave holistic wellness offerings that support their physical, mental, and emotional well-being. Fitness has evolved beyond physical exercise to include a broader approach to health, focusing on overall well-being. This transformation presents a significant opportunity for gym operators to […]
Removing Barriers to Fitness; The Important Role Of Technology
The fitness industry is evolving rapidly, and technology is playing a key role in breaking down barriers to exercise. Whether it’s helping members overcome intimidation, simplifying workout routines, or enabling flexible access, tech-led solutions are redefining what’s possible in gyms. The right tools not only empower members to succeed but also improve engagement, retention, and […]
From Members to Mates: How Community Keeps Members Coming Back
When it comes to keeping members engaged and loyal, it’s not just about the equipment, the classes, or the results—it’s about connection. Humans are social creatures, and fitness thrives when it’s shared. Members want to feel a sense of belonging, camaraderie, and mutual motivation. In fact: For fitness club operators, this highlights a […]
Flexible Fitness: Why Meeting Member Needs is Key to Boosting Retention
The fitness industry is changing—and fast. Today’s members are busier, more selective, and looking for fitness options that fit into their lives, not disrupt them. Flexibility is no longer a “nice-to-have”; it’s what keeps members coming back and feeling good about their gym experience. For fitness operators, this presents a fantastic opportunity: by offering flexible, […]
Maximise Your January Gains: Top Retention Tactics to Keep Members Coming Back
As the New Year approaches, gyms experience a significant surge in memberships, presenting a golden opportunity for growth. However, with the influx of new members comes a critical challenge—how can gym operators maintain gym member retention and prevent early dropout? The key lies in implementing effective retention strategies that encourage new members to stay beyond […]
Boxing and On-Demand Fitness: Leading 2025 Fitness Trends with BOX12
The fitness industry is undergoing a transformative shift in 2025, driven by two significant trends: the surge in boxing-inspired fitness and the resurgence of on-demand digital solutions. 1. The Rise of Boxing for Fitness Boxing workouts have gained immense popularity, driven by their dual benefits: improving physical strength and providing mental stress relief. According […]
EXPERT GUEST BLOG: Knocking Out the Challenges of Menopause One Jab at a Time
By Lesley Aitken, Founder of Nurturing Skills Menopause is a phase of life that comes swinging at every woman, but that doesn’t mean we have to take the hits lying down. The hot flushes, mood swings, night sweats, and bone-aching fatigue might feel overwhelming, but there’s a way to fight back—and it’s way more […]
The Gym Floor Must-Haves for 2025: Elevate Your Member Experience
As we head into 2025, the fitness industry continues to evolve, driven by the latest trends in technology, user experience, and wellness. Whether you’re outfitting a brand-new gym or refreshing an existing space, it’s essential to know what members are looking for to ensure your gym remains competitive. Below, we’ve put together a list of […]
Proven Gym Marketing Ideas to Boost Engagement and Grow Memberships
Effective marketing is essential for gyms to attract new members, retain current ones, and create a loyal fitness community. From targeted social media strategies to community-driven events, there are several proven approaches that help gyms stand out and engage audiences. Here’s a quick guide to impactful gym marketing strategies, including real-world examples. 1. Maximise […]
Should Your Gym Switch to 24/7 Opening Hours? Exploring the Benefits and Overcoming Common Concerns
The trend of gyms in the UK moving to 24/7 access is on the rise, especially as fitness businesses respond to increased demand for flexibility and convenience. According to the LeisureDB State of the UK Fitness Industry Report 2024, 33% of private gyms and fitness clubs are open 24/7. That’s an increase from 31% in […]