Boxing and On-Demand Fitness: Leading 2025 Fitness Trends with BOX12
The fitness industry is undergoing a transformative shift in 2025, driven by two significant trends: the surge in boxing-inspired fitness and the resurgence of on-demand digital solutions. 1. The Rise of Boxing for Fitness Boxing workouts have gained immense popularity, driven by their dual benefits: improving physical strength and providing mental stress relief. According […]
BOX12 Makes Its Scottish Debut at Xcite Craigswood with West Lothian Leisure!
BOX12 has just announced its first-ever installation in Scotland, in partnership with West Lothian Leisure. The innovative BOX12 in-club experience will launch at Xcite Craigswood, bringing a new era of high-energy, technology-driven fitness to the region. BOX12’s digital coaching screens deliver high-quality guided training tailored to all fitness levels, making it easier than ever for […]
EXPERT GUEST BLOG: Knocking Out the Challenges of Menopause One Jab at a Time
By Lesley Aitken, Founder of Nurturing Skills Menopause is a phase of life that comes swinging at every woman, but that doesn’t mean we have to take the hits lying down. The hot flushes, mood swings, night sweats, and bone-aching fatigue might feel overwhelming, but there’s a way to fight back—and it’s way more […]
The Gym Floor Must-Haves for 2025: Elevate Your Member Experience
As we head into 2025, the fitness industry continues to evolve, driven by the latest trends in technology, user experience, and wellness. Whether you’re outfitting a brand-new gym or refreshing an existing space, it’s essential to know what members are looking for to ensure your gym remains competitive. Below, we’ve put together a list of […]
Proven Gym Marketing Ideas to Boost Engagement and Grow Memberships
Effective marketing is essential for gyms to attract new members, retain current ones, and create a loyal fitness community. From targeted social media strategies to community-driven events, there are several proven approaches that help gyms stand out and engage audiences. Here’s a quick guide to impactful gym marketing strategies, including real-world examples. 1. Maximise […]
Should Your Gym Switch to 24/7 Opening Hours? Exploring the Benefits and Overcoming Common Concerns
The trend of gyms in the UK moving to 24/7 access is on the rise, especially as fitness businesses respond to increased demand for flexibility and convenience. According to the LeisureDB State of the UK Fitness Industry Report 2024, 33% of private gyms and fitness clubs are open 24/7. That’s an increase from 31% in […]
5 Effective Christmas Gym Promotion Ideas to Drive Visits in December
December can be a tricky month for gyms and fitness clubs, as members often have busy schedules and festive season commitments. So how do you continue to attract new members and keep your current ones engaged? We’ve pulled together five effective Christmas gym promotion ideas to help you keep your facility buzzing throughout the festive […]
How to Design a Gym Floor Plan: Essential Tips for Fitness Operators
Designing the perfect gym floor plan is about more than just placing equipment—it’s about creating an inviting, functional space that flows naturally and encourages members to make the most of their workouts. Thoughtful floor planning can enhance the member experience, improve safety, and help set your gym apart from the competition. This guide covers everything […]
A Guide to Gym Membership Pricing: How to Boost Revenue with Premium Gym Membership Add-Ons
Setting the right fitness club pricing strategy is crucial for success. With the right approach, you can strike a balance between offering accessible pricing and introducing more premium membership options that enhance your members’ experience and boost your bottom line. In this guide, we’ll explore how gym membership pricing can be optimised to drive both […]
Elevating the Gym Member Experience: Smart Strategies for Operators with Limited Staff
The fitness industry faces a turnover rate of 30% to 50% annually for fitness staff, which is notably higher than the national average across all sectors, estimated at about 22% (Future of Fitness). This high turnover can disrupt the continuity and quality of service, which is crucial for member retention. On top of this, the […]