Holistic Wellness: Why Fitness Clubs Need to Look Beyond Just Fitness
In today’s fast-paced world, members want more from their fitness experience than just a workout. They crave holistic wellness offerings that support their physical, mental, and emotional well-being. Fitness has evolved beyond physical exercise to include a broader approach to health, focusing on overall well-being. This transformation presents a significant opportunity for gym operators to […]
Removing Barriers to Fitness; The Important Role Of Technology
The fitness industry is evolving rapidly, and technology is playing a key role in breaking down barriers to exercise. Whether it’s helping members overcome intimidation, simplifying workout routines, or enabling flexible access, tech-led solutions are redefining what’s possible in gyms. The right tools not only empower members to succeed but also improve engagement, retention, and […]
From Members to Mates: How Community Keeps Members Coming Back
When it comes to keeping members engaged and loyal, it’s not just about the equipment, the classes, or the results—it’s about connection. Humans are social creatures, and fitness thrives when it’s shared. Members want to feel a sense of belonging, camaraderie, and mutual motivation. In fact: For fitness club operators, this highlights a […]
Flexible Fitness: Why Meeting Member Needs is Key to Boosting Retention
The fitness industry is changing—and fast. Today’s members are busier, more selective, and looking for fitness options that fit into their lives, not disrupt them. Flexibility is no longer a “nice-to-have”; it’s what keeps members coming back and feeling good about their gym experience. For fitness operators, this presents a fantastic opportunity: by offering flexible, […]
Maximise Your January Gains: Top Retention Tactics to Keep Members Coming Back
As the New Year approaches, gyms experience a significant surge in memberships, presenting a golden opportunity for growth. However, with the influx of new members comes a critical challenge—how can gym operators maintain gym member retention and prevent early dropout? The key lies in implementing effective retention strategies that encourage new members to stay beyond […]
BOX12 to expand offer with The Gym Group to five additional locations
BOX12, the high-tech boxing and functional training concept, will now be on offer at an additional five gyms with The Gym Group. By the end of the year, new BOX12 pods will be available at gyms in Leeds Headingley, Southampton Shirley, Gillingham, and London’s Elephant & Castle and Shepherd’s Bush. BOX12 is a digital solution […]
Boxing and On-Demand Fitness: Leading 2025 Fitness Trends with BOX12
The fitness industry is undergoing a transformative shift in 2025, driven by two significant trends: the surge in boxing-inspired fitness and the resurgence of on-demand digital solutions. 1. The Rise of Boxing for Fitness Boxing workouts have gained immense popularity, driven by their dual benefits: improving physical strength and providing mental stress relief. According […]
BOX12 Makes Its Scottish Debut at Xcite Craigswood with West Lothian Leisure!
BOX12 has just announced its first-ever installation in Scotland, in partnership with West Lothian Leisure. The innovative BOX12 in-club experience will launch at Xcite Craigswood, bringing a new era of high-energy, technology-driven fitness to the region. BOX12’s digital coaching screens deliver high-quality guided training tailored to all fitness levels, making it easier than ever for […]
Southwark Leisure to roll out BOX12 across four key London locations
BOX12 has partnered with Southwark Leisure to introduce our exclusive fitness technology across four key leisure centres: The Castle Leisure Centre, Camberwell Leisure Centre, Peckham Pulse, and Dulwich Leisure Centre. This partnership aims to redefine fitness accessibility and engagement within Southwark by offering 24/7, guided boxing and functional training solutions powered by BOX12’s proprietary […]
EXPERT GUEST BLOG: Knocking Out the Challenges of Menopause One Jab at a Time
By Lesley Aitken, Founder of Nurturing Skills Menopause is a phase of life that comes swinging at every woman, but that doesn’t mean we have to take the hits lying down. The hot flushes, mood swings, night sweats, and bone-aching fatigue might feel overwhelming, but there’s a way to fight back—and it’s way more […]